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This web site states the following, "No more worrying about complex technologies." We noticed that the web page said " Video and telecoms made easy." It also said " We eliminate your frustration dealing with multiple service providers by bundling video conferencing and PBX equipment with network connectivity, support and a monitoring service - a one stop solution. No more wasting time trying to resolve telephone and video conference problems with multiple suppliers. Atlantic is a South African enterprise that provides full." The header had Video Conferencing equipment as the highest ranking optimized keyword. It is followed by Video Conference Systems, VoIP phones, and business telephone systems which isn't as ranked as highly as Video Conferencing equipment. The next words atlantic.co.za uses is PBX. switchboard was included and will not be viewed by web engines.